Southwest maintains no fees, others tack them on

While many people like to ‘harsh’ on Southwest Airlines for their particular practices (opening seating, serving secondary cities), it’s also quite clear that out of all the major airlines, they are the only airline to ‘get it’. While other airlines ratchet up fees, Southwest counters with a brilliant advertising campaign as explained, and seen in the video below. No other airline can come close to claiming 35 years of profitability in a row, but Southwest can. They must be doing something right. While I’m still a Northwest fan, I’d take Southwest in a second, and I found that on a recent trip, my first on Southwest, was completely satisfactory in a clean plane with on time performance. I’d say that 35 years of profitability is no accident, and a testament to a clear vision and respecting customers and employees alike.

Written by tb_neg on June 6th, 2008 with no comments.
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